Dark Side Racing

Top Fuel

Top Fuel Program

When you invest in sponsorship with Dark Side Racing you are investing in opportunity. Sponsorship is about nurturing a brand's connection with its target market and putting their needs first. It is the most integratable of all marketing media.  
The beauty of a Dark Side Racing sponsorship is our ability to act as a catalyst, making your already existing activities work harder and be more effective.People appreciate sponsors who make their experience more enjoyable and Dark Side Racing will create relevant marketing impact at each of the events that we attend. Dark Side Racing creates the "experience" and provides a leverage platform of real critical mass.We are accessible, convenient and interactive and we recognize that the most important connection is the connection between your brand and the target markets.  We are the conduit  through which you connect with your target market.  That connection is what we call "The Dark Side Experience".

Fire Up at Canadian Tire Marlborough

Saturday June 17, Dark Side Racing will be on location at Canadian Tire Marlborough, 3516 8th Ave. NE from 10am until 3pm. Join us as we Fire Up for PROSTAID Calgary and help raise awareness to their prostate cancer awareness programs and initiatives. We'll be hosting a 50/50 Raffle and proceeds will be donated to PROSTAID Calgary. This event is still being developed and more fun announcements will follow!
 
 

Field of Dream May 26

Friday May 26, Team Dark Side was on location at Seaman Stadium in Okotoks as part of the Field Of Dreams - First Annual Charity Classic. The baseball tournament featured players and alumni from the Calgary Stampeders, the Calgary Flames and the Okotoks Dawgs battling one another on the field!

Huge kudos go out to 0007 event organizers/superstars Jeff Wilkie, Angie Shilliday, Jennifer Cockton and Rob Laird for creating a fun, community atmosphere while raise awareness and funds for 2 incredible charities:  Life Choice Dynamics and Canadian Centre for Male Survivors of Child Sexual Abuse (CC4MS).

Dark Side Racing Fire Up Event Bookings

Dark Side Racing Motorsport Marketing
Marketing in the Fast Lane

The Dark Side Racing Top Fuel Dragster is available for Fire Up event bookings.
Our Fire Up displays are incredible face-to-face marketing events because each attendee is a potential customer waiting to be captured. Displays provide cost-effective networking and advertising opportunities. A well-rounded display experience can leave a positive impression for months.

Let’s get to know each other!  
We are accessible, convenient and interactive and we recognize that the most important connection is the connection between your brand and your target markets.  We are the conduit through which you connect with your target market.  That connection is what we call "The Dark Side Experience".

By utilizing our unique brand of Top Fuel motorsport marketing, Dark Side works with sponsors and clients to develop and incorporate highly effective VIP and “bucket list” experiences including festivals and customer appreciation events, displays and bbq’s, trade shows, press events, and team building exercises (just to name a few). We transform routine corporate events into memorable experiences for your customers, clients and employees.

Top Fuel dragsters are known as the “Kings of the Sport”;
Dark Side Racing is known for tackling the impossible and making things happen.

 

New Wrap for Team Dark Side!

A new Top Fuel dragster means a new wrap, and we think it looks amazing! Team Dark Side will debut the new Top Fuel dragster at the 51st Annual World of Wheels, February 24-26 at the BMO Centre. Be sure to stop by our display and say hi!
Thank you to our 2017 team sponsors and community partners. We're proud to welcome you to the 2017 season:
Calgary Harley-Davidson
Castrol Canada
Fountain Tire - Northland - Blackfoot - Strathmore
Blackjack's Road House
Prostate Cancer Canada - Plaid for Dad 
PROSTAID Calgary

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